Experience
2025
Internship
@ Jonas Johansson & Smash Studio,
Stockholm
2023 – 2024
Editorial designer
@ Ordkonst, Malmö
2023
Internship
@ BEAST Studio, Malmö
2021 – ongoing
Freelance
@ Sole Proprietorship
Education
2024 – ongoing
Bachelor of Fine Arts,
Visual Communication
@ Beckmans
College of Design,
Stockholm
2022 – 2024
Vocational preparatory,
Graphic Design & Visual
Communication
@ Östra Grevie, Malmö
Exhibitions
2025
Back in Business
Kvartalsrapport Q7
Participant in
group show
@ Third Culture Kids, Stockholm
Trynir
PLX 2025
Participant in
group show
@ PLX, Tjärö
Play Beyond Play
Participant in group show
@
National Museum of Science
and Technology, Stockholm
100 bilder
Participant in group show
@
Trapphuset, Stockholm
2024
Ritualen
Participant in group show &
editorial
design
@ Redan Galleri, Malmö
Begynnelsen
Degree Exhibition
@ STPLN, Malmö
Inre Landskap
Participant in group show
@
Konstfrämjandet, Malmö
2023
Lekke Kollektiv
Participant in group show
@ Mitt i
Möllan, Malmö
Lost & Found
Participant in group show &
visual identity
@ Redan Galleri, Malmö
Southern Swedish Design Days
Participant in group show
@ Lokstallarna, Malmö
I’m an experienced freelance graphic designer working across visual communication and creative
development.
My work involves interactive design, typography, motion graphics and experience design. When I
create I often explores themes of identity, culture and human connection through a multidisciplinary
approach.
Currently, I’m pursuing my BFA in Visual Communication at Beckmans College of Design in
Stockholm to further deepen my knowledge.
Alongside my studies I create visuals under the name Sadcowboy3000 and am part of an art collective called Hundtand.
- Tools I use:
- InDesign, Photoshop, Illustrator, Glyphs
- After Effects, Premiere Pro
- Blender, Substance 3D Sampler, Unreal
- Touch Designer, Resolume Arena
- HTML, CSS, JavaScript
Let's connect!
linnwill@gmail.com
IG@sadcowboy3000
+46707326368
She's Iconic!
Interactive video installation, 2025
She's iconic explores the definition and what it means to be an icon. Sacred themes meets queer and pop culture in an interactive audio visual installation where the spectator is invited to upload their own icon to be displayed on the triptych using projection mapping.
Using touchdesigner and python I created a program that collects and sorts images from a live server. It continuosly calculates and distorts the visual the more images that are added. Making the spectator activly contribute and distort what it means to be an icon.
Back in Business
Graphic design, 2025
Visual identity for a no longer existing Swedish company.This included a new logo, custom typeface
and a work uniform.
The company I chose was a bike and motorcycle manufacturer named Fram, forward in Swedish. I took
inspiration from the visual culture in competitive racing when I developed the identity.
The work wear was shown at a runway show in collaboration with Kvartalsrapport.
Field Day
Short film, 2 min. 2025
A collaboration between students from the Royal College of Music (KMH) and Beckmans College of Design. I received a score to interpret freely and turn into a music video. This project was the outcome of a four-week motion design course, during which I modeled and animated everything in Blender. The visual concept draws on themes of heartbreak, release, and new growth.
Music by Erasmus Talbot
Ordkonst
Editorial design, 2023-2024
Layout and graphic design on behalf of Ordkonst. Responsible for all typesetting, layout and graphic
material
provided for print and web. Ordkonst is Akademiska Föreningen committee of literature at Lund’s
University.
Established in 1994, Ordkonst is published four times a year and each issue revolves around a theme
and contains contributions from
both established and non-established
writers and artists.
Ordkonst
gratefully accept contributions
of various kinds publishing all
kinds of fiction texts, essays,
reviews and images.
Available for purchase @ AF-bogren, Lund. Malmö konsthall, Malmö. Papercut, Stockholm. Rönnells antikvariat, Stockholm. Møllegadens boghandel, Copenhagen.
Ateljén
Editorial design, 2025
A three-week course with the goal of creating a physical memorial that celebrates or highlights a person, a group, or an event in a location on the outskirts of Stockholm’s metro network — along with an accompanying fanzine featuring excerpts from our research.
Around twenty women came to Ateljén every weekday between 9 a.m. and 12 p.m. to alternate light Swedish language lessons with practical work in the textile studio and the kitchen. The participants worked, among other things, on screen-printing patterns onto fabrics, which they then sewed into curtains, tablecloths, or bags. The association began as part of the Blåkulla Project, a state- and municipally funded initiative aimed at improving living conditions for residents by promoting integration, education, and cultural activity.
In collaboration with Alva Kinneholm, Enya Borg and Lovisa Åkerblom.
Forest Fighter
Experience design, 2024
A collaboration with the National Museum of Science and Technology and students at Beckmans College of Design. We were tasked with creating a physical two-player game that was accesible for both children and adults.
The outcome became a 3D fighting game we created using Unity. We designed a classic arcade machine to house the game and 3D-printed the available characters in order to be utilsed to physically select your fighter with NFC reading.
In collaboration with Vivi Tang, Tindra Berglund and Caspar Broms.
Archive
Projects, 2020-ongoing